Saturday

EVALUATION ACTIVITY 3

What kind of media institution might distribute your media product and why?

My production company is Artisan Films. The role of my production company is to bring the film from a concept to completion. This includes the like of budgeting, casting and of course, filming.

 

The most suited distribution company for my film would be Icon Film Distribution. Icon specialise in the distribution of independent films in the UK. Icon are the distributors of small budget films such at 'Once (2007)', this film had a budget of around £100,000. These low budget films do not often pull in huge box office profits, however, over time many of them receive acknowledgement in the form of a cult following. This cult following brings in a large profit, however over a greater time period. This can be explained as the long tail effect.


In the long tail effect, small profits are made over a long period of time after the films initial release. This adds up over time resulting in a good return on what may have initially appeared to have been a flop! Without a distribution company, it would be extremely difficult to promote my film and get people to view it. Icon Film Distribution, although taking a potentially large cut of my takings, will increase the size of my audience.

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