Saturday

EVALUATION ACTIVITY 7

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

From my preliminary task I have carried carried forward my continuity skills, mostly match on action. In my final piece I have used match on action to make the sequence flow in an organised fashion. I also used a wide range of shots in both, each had at least one establishing shot and several close ups.

Here are the two establishing shots, my film opening on the left and preliminary on the right.


Here are two close up shots, my film opening on the left and preliminary on the right.



EVALUATION ACTIVITY 6

What have you learnt about technologies from the process of constructing this product?

 

I decided to edit my work in Adobe After Effects, this is a program I have experience in ad can use quickly and efficiently. After Effects has many features such as blending styles and complex stabilisation which is better than freeware programs such as iMovie which would be too basic for the look I wanted to achieve. Only a few days before creating this final piece, I ordered a new DSLR camera (Nikon D3300). This meant that I only had a very short amount of time to adjust to the various different features and lens.

On my first attempt of filming my final piece, I used a GoPro action camera. Because of their high quality and good reviews I presumed I would be able to achieve a high quality finish. However in post-production, I noticed that the quality of the footage was not what I expected. The shots appeared undersaturated and had no depth of field. Although this is not necessarily a problem, conventionally the clips did not fit a film style.

EVALUATION ACTIVITY 5

How did you attract/address your audience?

I am attempting to create a film with an overall independent look and style to appeal to an audience of independent cinema go-ers. To create this entirely independent effect, I could not use chart music but instead an independent band's song. This is based on the concept that people who like the independent style not only come to see the film but find new artists, shot styles and various inspirations in the film. 

For my film to be popular and spark as much interest as possible, it needs to either have an edgy and controversial plot or one that is relatable t a large portion of the audience. My story is closely linked with reminiscence and depression, most people have been through a stage in their life where they have been low and struggling to cope with tough situations.

EVALUATION ACTIVITY 4

Who would be the audience for your media product?

Photo sourced from www.myheartskipped.co.uk

My target audience are young people of ages 16 and upwards. This photo is an example of a member of my target audience. He is approximately 18 years of age. He enjoys watching big blockbuster movies but has grown tired of being bombarded by stereotypes and propaganda, quite frankly, he believes this is ruining his viewing experience. He is now turning to indie films in hopes of finding a more creative and thought provoking film.  This person enjoys photography and the occasional endeavour in his own film project.

EVALUATION ACTIVITY 3

What kind of media institution might distribute your media product and why?

My production company is Artisan Films. The role of my production company is to bring the film from a concept to completion. This includes the like of budgeting, casting and of course, filming.

 

The most suited distribution company for my film would be Icon Film Distribution. Icon specialise in the distribution of independent films in the UK. Icon are the distributors of small budget films such at 'Once (2007)', this film had a budget of around £100,000. These low budget films do not often pull in huge box office profits, however, over time many of them receive acknowledgement in the form of a cult following. This cult following brings in a large profit, however over a greater time period. This can be explained as the long tail effect.


In the long tail effect, small profits are made over a long period of time after the films initial release. This adds up over time resulting in a good return on what may have initially appeared to have been a flop! Without a distribution company, it would be extremely difficult to promote my film and get people to view it. Icon Film Distribution, although taking a potentially large cut of my takings, will increase the size of my audience.

EVALUATION ACTIVITY 2

How does your media product represent particular social groups?


This is a shot of my character side by side with the character Jim Carroll from The Basketball Diaries. There are similarities between the characters, bot of them are young men with aspirations to be good at sport. My character carries a skateboard, and Jim's life revolves around a basketball court. However these are not the only similarities, being young people they are surrounded by a world of drug misuse and smoking. The smoking also adds to the stereotype that youths are not aware of the consequences of their actions. However both these characters are not necessarily anything for people to aspire to be. We know this from the storylines that come with the characters, both are facing challenges they must overcome.  

Thursday

EVALUATION ACTIVITY 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?



1. In this establishing shot, we see the silhouette of a person sat in a derelict room. This shot does not show the face of the character, he is hidden by the darkness of the scene. This is stereotypical of a drama or thriller, directors often obscure the face of the characters to get viewers to focus more on the characters surroundings.

2. This shot is a visual representation of the title 'Short Wires'. There is a very shallow depth of field, common practice in modern film. These loose wires are hanging from a broken light on the ceiling. The wires are a safety hazard and give the audience the idea that the title is implying that there is a theme of danger or liability.

3. The shattered glass in this shot represents the storyline of the film. It suggests that, like in most films, there is a problem and something has been broken. The mesh in the glass appears to be holding the shards together which may imply the support of other characters coming later on in the film.

4. An old but comforting house is shown. A sweeping light effect is used to suggest change or that the house has somehow been wiped away. The audience are fed the idea that this is the character reminiscing on his life, for example where he used to live. Film openings are often made to give you a preview of what direction the whole story will take, I have included this house in an attempt to give this depth to my opening.

5. This sense of reminiscing can also be seen in this shot, it is a mid shot showing both the character neck down and a piano, suggesting that perhaps the piano was an instrumental past-time. This is also a shot with a title. The actors name appears alongside his body and drifts outwards. It is common for the actors name to appear as their character does, allowing the viewer to make the link between the story and reality.

6. This is a clear shot of the protagonist. He is a young man in his mid to late teens. He is smoking a cigarette, cigarettes are often associated with coping with stress. They are also detrimental to your health, this implies that the character has lost hope and no longer cares. Lots of smokers are looking to give up smoking, overcoming this could link with overcoming greater things later on the film.

7. This is a shot stereotypical of a melancholy film. We can see what appear to be childhood photographs, the photographs are covered by sparks and this suggests they are being burned. With old photographs, they are often one of copies which if lost, or burned, cannot be replaced.

8. In this shot, my character is walking out of frame. This suggests to the audience that he is entering the shadows, we do not know where he is heading. This technique of taking the character off screen is often used in film to build suspense as the audience want to know where they have gone!

9. This is the final shot in my opening sequence, it is also the main film title shot. The title is centred to the person sitting behind it. The main title in most films is centred, this is to draw the attention of the audience and often get them thinking about the title of the film. The title can contain clues as to events in the story, for example my title 'Short Wires' may suggest events of short temperedness.

Sunday

VIDEO RESOLUTION

I have decided to render my video in 1080p. The problem with this is that the file size is very large for a 1 and a half minute video (almost 8gb!). Although the video took a long time to upload to YouTube, it was worth the wait. By producing the opening in 1080p, I feel like I am creating a video more similar to what would be shown on the big screens at the cinema. On a large screen, at 720p, there is a lot of graininess which looks unprofessional is not part of the cinema going experience.

Saturday

FINAL OPENING SEQUENCE LOGO ADDED

I forgot to add the production company logo, whoops!

This time I have added the production company logo to the start of the opening.

 

I am happy with the way the logo looks and I am also pleased that I had previously added the white border. Without the white border I believe that it would be hard to see the details of the logo. I have also added a sound effect and blurring to the image to give it a legitimate cinema appearance.

Wednesday

EDITING PROGRESS

Since my initial attempt at editing my opening sequence, I have made many changes to improve the quality of my piece. I have found it difficult to lengthen my final piece, however I have put a lot of thought into the story of the film in an attempt to do this.

   

For example, here are two screenshots from points in my opening sequence. In both of which, I edited royalty free photographs to suit my storyline. 




These are the photographs that I used to make the two edited clips in my opening sequence. I then applied further effects in After Effects which included colour corrections and also a ken burns effect to the images in attempt to make them look like shots filmed on a video camera.



Tuesday

EDITING PROCESS

After filming there were several post production steps I needed to take in order to complete my final opening sequence. This included cutting and compiling clips in an order which suits the narrative of my film. I also needed to add finishing touches such as a letterbox effect and colour corrections.



Firstly, I imported all of the clips I had filmed into the editing software. Next I sorted the clips into ones I wanted to use and ones which I could use as fillers or alternatives. After this I put the clips into a rough order, then each clip needed to be trimmed to remove unwanted shakiness and to fit the tempo of the song I had chosen to accompany the introduction. This took a long time as I wanted the composition to flow smoothly without any continuity errors.


The next step was to apply effects to the composition. Firstly I applied a letterbox effect. This was easy to do, I created to black bars at the top and bottom of a canvas in Photoshop. This I then saved as a .png file which allows transparency. Then I could simply import the image into my editing software and overlay it on top of my clips.


Next, I needed to add titles. This was relatively simple and done in After Effects. I used the text tool to create the text in a bold font, and then set the blending mode to overlay to give a sense of transparency.


Some of my clips required special effects such as flares and particle footage overlays. I sourced these effects online on a royalty free site. I could overlay the effects onto my work my changing the blending mode in the editing software.

Monday

FILMING PROCESS

I filmed my opening sequence in an old abandoned care centre at an undisclosed location. A fire had broken out recently in the building leaving a large hole in the ceiling. This creates emotive lighting, perfect for portayjng the emotions of my protagonist. 

A shot from the location:


I filmed the sequence with a DSLR camera, the Nikon D3300 with the stock lens. The stock lens has a relatively low f stop value which means I was able to create a shallow depth of field essential to replicate the cinema look and feel.

Whilst filming my opening sequence, I found it difficult to hold the camera steady. To improve the final piece I should have used a tripod, however some of the shakiness was softened post production. After evaluating one of the shots of my protagonist on set, I decided that this particular shot was not steady enough. I re-filmed this particular shot using a wet floor sign as a temporary tripod. 

Sunday

FINAL OPENING SEQUENCE


This is the final edit of my opening sequence.

RENDERING ISSUES AND SOLUTION

After finishing editing my opening sequence in After Effects I noticed that the file size was quite large and that my computer was going to struggle to render the video. After adding the sequence to the render queue, I waited and prayed that it would render ok and in a reasonable time frame. 30 minutes into the rendering process, the program crashed leaving me with no finished product and a long error code which despite numerous Google searches lead to no resolution! After almost accepting defeat, I thought that perhaps the computer needed restarting. So I restarted my computer and closed every possible program that was taking up my RAM usage. After doing this, the video rendered in only 15 minutes and I was a very happy with the quality of the render.

Saturday

OPENING SEQUENCE DRAFT EDIT


This is my draft edit, there are still some adjustments I would like to make, I am not particularly happy with the layout of the titles and the opening is not long enough. To prolong the duration of my opening, I plan to add in more shots from filming that day and move the titles to the end with it's own frame.

Overall I am happy with how it has turned out so far, some of the shots are a little shaky but in general they are good quality. Although I do not have the time to re-film any of my shots, I may be able to add some effects to some of the clips to make them more interesting and to help tell the story of the film.

FILM NAME - SHORT WIRES

I have come up with the name Short Wires for my film. This name was inspired by one of the clips I had filmed of a few hanging blue and red wires. The loose wires looked tangled much like the mind of my protagonist. Wires are often seen as a danger and covered up, also much like the character in my story.

This is the shot from which I was inspired.

PRODUCTION COMPANY LOGO



This is my production company logo. My company is called Artisan Films. I have used the program photoshop to create the logo, there is a hand holding a paintbrush on top of an abstract film reel. This signifies that Artisan's films are carefully hand crafted like art.

ORIGINAL OPENING SEQUENCE SCRIPT/SHOT LIST

Opening sequence script/shot list:

Establishing shot to open.

Title: Short Wires

Cuts to several shots of surroundings, close ups.

Title: Directed by Charlie Bailey

Mid shot of main character, not revealing face.

Title: Featuring Riley Booth

Cuts to close up of characters face.

Returning to establishing shot, character stands up to leave.

Mid shot character leaves frame, shot fades to black.






Friday

MUSIC

To accompany my opening sequence I decided to use the song Daydreaming by Dark Dark Dark. This song fits the Indie genre and was perfect for the style of my film. I wrote to the band asking for permission to use their song, this is the go ahead response I received:

"Go for it, as long as it isn't racist or homophobic or inhumane and thanks for listening"

Here is a live performance of their song: