Saturday

EVALUATION ACTIVITY 7

Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

From my preliminary task I have carried carried forward my continuity skills, mostly match on action. In my final piece I have used match on action to make the sequence flow in an organised fashion. I also used a wide range of shots in both, each had at least one establishing shot and several close ups.

Here are the two establishing shots, my film opening on the left and preliminary on the right.


Here are two close up shots, my film opening on the left and preliminary on the right.



EVALUATION ACTIVITY 6

What have you learnt about technologies from the process of constructing this product?

 

I decided to edit my work in Adobe After Effects, this is a program I have experience in ad can use quickly and efficiently. After Effects has many features such as blending styles and complex stabilisation which is better than freeware programs such as iMovie which would be too basic for the look I wanted to achieve. Only a few days before creating this final piece, I ordered a new DSLR camera (Nikon D3300). This meant that I only had a very short amount of time to adjust to the various different features and lens.

On my first attempt of filming my final piece, I used a GoPro action camera. Because of their high quality and good reviews I presumed I would be able to achieve a high quality finish. However in post-production, I noticed that the quality of the footage was not what I expected. The shots appeared undersaturated and had no depth of field. Although this is not necessarily a problem, conventionally the clips did not fit a film style.

EVALUATION ACTIVITY 5

How did you attract/address your audience?

I am attempting to create a film with an overall independent look and style to appeal to an audience of independent cinema go-ers. To create this entirely independent effect, I could not use chart music but instead an independent band's song. This is based on the concept that people who like the independent style not only come to see the film but find new artists, shot styles and various inspirations in the film. 

For my film to be popular and spark as much interest as possible, it needs to either have an edgy and controversial plot or one that is relatable t a large portion of the audience. My story is closely linked with reminiscence and depression, most people have been through a stage in their life where they have been low and struggling to cope with tough situations.

EVALUATION ACTIVITY 4

Who would be the audience for your media product?

Photo sourced from www.myheartskipped.co.uk

My target audience are young people of ages 16 and upwards. This photo is an example of a member of my target audience. He is approximately 18 years of age. He enjoys watching big blockbuster movies but has grown tired of being bombarded by stereotypes and propaganda, quite frankly, he believes this is ruining his viewing experience. He is now turning to indie films in hopes of finding a more creative and thought provoking film.  This person enjoys photography and the occasional endeavour in his own film project.

EVALUATION ACTIVITY 3

What kind of media institution might distribute your media product and why?

My production company is Artisan Films. The role of my production company is to bring the film from a concept to completion. This includes the like of budgeting, casting and of course, filming.

 

The most suited distribution company for my film would be Icon Film Distribution. Icon specialise in the distribution of independent films in the UK. Icon are the distributors of small budget films such at 'Once (2007)', this film had a budget of around £100,000. These low budget films do not often pull in huge box office profits, however, over time many of them receive acknowledgement in the form of a cult following. This cult following brings in a large profit, however over a greater time period. This can be explained as the long tail effect.


In the long tail effect, small profits are made over a long period of time after the films initial release. This adds up over time resulting in a good return on what may have initially appeared to have been a flop! Without a distribution company, it would be extremely difficult to promote my film and get people to view it. Icon Film Distribution, although taking a potentially large cut of my takings, will increase the size of my audience.

EVALUATION ACTIVITY 2

How does your media product represent particular social groups?


This is a shot of my character side by side with the character Jim Carroll from The Basketball Diaries. There are similarities between the characters, bot of them are young men with aspirations to be good at sport. My character carries a skateboard, and Jim's life revolves around a basketball court. However these are not the only similarities, being young people they are surrounded by a world of drug misuse and smoking. The smoking also adds to the stereotype that youths are not aware of the consequences of their actions. However both these characters are not necessarily anything for people to aspire to be. We know this from the storylines that come with the characters, both are facing challenges they must overcome.  

Thursday

EVALUATION ACTIVITY 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?



1. In this establishing shot, we see the silhouette of a person sat in a derelict room. This shot does not show the face of the character, he is hidden by the darkness of the scene. This is stereotypical of a drama or thriller, directors often obscure the face of the characters to get viewers to focus more on the characters surroundings.

2. This shot is a visual representation of the title 'Short Wires'. There is a very shallow depth of field, common practice in modern film. These loose wires are hanging from a broken light on the ceiling. The wires are a safety hazard and give the audience the idea that the title is implying that there is a theme of danger or liability.

3. The shattered glass in this shot represents the storyline of the film. It suggests that, like in most films, there is a problem and something has been broken. The mesh in the glass appears to be holding the shards together which may imply the support of other characters coming later on in the film.

4. An old but comforting house is shown. A sweeping light effect is used to suggest change or that the house has somehow been wiped away. The audience are fed the idea that this is the character reminiscing on his life, for example where he used to live. Film openings are often made to give you a preview of what direction the whole story will take, I have included this house in an attempt to give this depth to my opening.

5. This sense of reminiscing can also be seen in this shot, it is a mid shot showing both the character neck down and a piano, suggesting that perhaps the piano was an instrumental past-time. This is also a shot with a title. The actors name appears alongside his body and drifts outwards. It is common for the actors name to appear as their character does, allowing the viewer to make the link between the story and reality.

6. This is a clear shot of the protagonist. He is a young man in his mid to late teens. He is smoking a cigarette, cigarettes are often associated with coping with stress. They are also detrimental to your health, this implies that the character has lost hope and no longer cares. Lots of smokers are looking to give up smoking, overcoming this could link with overcoming greater things later on the film.

7. This is a shot stereotypical of a melancholy film. We can see what appear to be childhood photographs, the photographs are covered by sparks and this suggests they are being burned. With old photographs, they are often one of copies which if lost, or burned, cannot be replaced.

8. In this shot, my character is walking out of frame. This suggests to the audience that he is entering the shadows, we do not know where he is heading. This technique of taking the character off screen is often used in film to build suspense as the audience want to know where they have gone!

9. This is the final shot in my opening sequence, it is also the main film title shot. The title is centred to the person sitting behind it. The main title in most films is centred, this is to draw the attention of the audience and often get them thinking about the title of the film. The title can contain clues as to events in the story, for example my title 'Short Wires' may suggest events of short temperedness.